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These days website is a great way to earn money. And design and content of site play an important role in it how to achieve that the design contributes value to the point of becoming an investment with a return, instead of being a small superfluous expense.
How much money one should use on a website?
This is a question most business owners probably ask themselves at some point in their quest to grow sales. Of course, the answer to this question really depends on where you are at as a business and what the goal of the website is. So there is no real clear-cut answer but all it depends upon on your business and the platform which you choose to design your site.
Cost and platform of the website:
WordPress is an excellent option for a new business because you can manage it yourself and edit content without paying a web developer/designer and it is relatively inexpensive compared to other platforms to develop on.
You should be able to pay a web designer/developer anywhere from 500-5000 dollars to get a relatively basic WordPress site up that should hold you over while you are new and don't have the resources to build a high-end website. The other advantage of WordPress is that it is relatively scalable so that if you grow, you should be able to keep improving the site rather than having to move to an entirely new platform altogether.
So in starting of business one can start from less budget and once the business grows one can spend more on design and content.